With elections ahead, in the spring of 1977 Suárez united groups of progressive Christian Democrats and conservative Social Democrats into the Unión de Centro Democrático (UCD), and Francoist elements of the Movimiento joined Suárez, in the hope of electoral victory. Suárez's final lists were dominated by men who had served Franco. Although the UCD was composed by people who ideologically was not united, they were seeking the same goal through victory of democracy.
Suárez's campaign in the run-up to the elections of 15 June focused on the media, where his resources were almost boundless. Also, banks funded a huge advertising campaign. Suarez was clever enough to think a new plan up and convince most of the population, mainly housewife, who were promised better living standards by means of a propaganda of such great extent that let him obtain the victory with 34,5% of the vote meanwhile the Socialists polled 29.2%.
Through devaluation and wage control, inflation dropped to 16% and the peseta stabilised, but unemployment rocketed and reforms were sparse.
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